{"id":9526,"date":"2025-01-31T10:08:45","date_gmt":"2025-01-31T09:08:45","guid":{"rendered":"https:\/\/sartori-ambiente.com\/?p=9526"},"modified":"2025-01-31T10:10:37","modified_gmt":"2025-01-31T09:10:37","slug":"dont-call-it-a-container-and-heres-why","status":"publish","type":"post","link":"https:\/\/sartori-ambiente.com\/en\/dont-call-it-a-container-and-heres-why\/","title":{"rendered":"Don\u2019t Call It a Container\u2026 and Here\u2019s Why"},"content":{"rendered":"<p>I<span style=\"color: #000000;\">t\u2019s called <strong>UrbaE<\/strong>, and it\u2019s our latest creation.<\/span><br \/>\n<span style=\"color: #000000;\">Urba, because it belongs to the large family of household containers, and E, because ergonomics is evident in its design.<\/span><\/p>\n<p><span style=\"color: #000000;\">The project was born in 2023 when our research team was given a task: to design a container for waste sorting that perfectly fits into an ergonomic ecosystem.<\/span><\/p>\n<p><span style=\"color: #000000;\">From the initial idea, a journey began, involving multiple stakeholders:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Biomechanical technicians<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Experts in behavioral techniques<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Waste collection managers<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Designers<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Product engineers<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Citizens<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Each of them played a crucial role in different phases of the project to ensure that we gathered the best feedback from each target group.<\/span><\/p>\n<h3><span style=\"color: #000000;\">The Development Process<\/span><\/h3>\n<p><span style=\"color: #000000;\">The first phase involved waste collection managers \u2013 <strong><a style=\"color: #000000;\" href=\"https:\/\/contarina.it\/en\">Contarina<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/fiemmeservizi.it\/\">Fiemme Servizi<\/a>, and <a style=\"color: #000000;\" href=\"https:\/\/www.saevallesabbia.it\/\">SAE Valle Sabbia<\/a><\/strong> \u2013 with whom we spent collection days, closely following the operators as they managed the emptying of household containers.<\/span><\/p>\n<p><span style=\"color: #000000;\">The analysis continued in the lab with <strong><a style=\"color: #000000;\" href=\"https:\/\/www.cerism.it\/en\/2447-2\/\">CERISM<\/a> technicians<\/strong>, who studied the postures of waste operators during their work activities.<\/span><\/p>\n<p><span style=\"color: #000000;\">The goal was to collect <strong>objective data<\/strong> on the correct postures to adopt while working and evaluate the <strong>&#8220;container&#8221;<\/strong> as a tool that could facilitate these positions.<\/span><\/p>\n<p><span style=\"color: #000000;\">Based on the collected data, we began designing a <strong>container element<\/strong> that could integrate all the insights we had gathered.<\/span><\/p>\n<p><span style=\"color: #000000;\">The <strong>container is used by two fundamental users<\/strong> \u2013 the <strong>citizen<\/strong> and the <strong>waste operator<\/strong> \u2013 who have different and often non-integrable needs. This posed a challenge we aimed to overcome, ensuring a <strong>smoother and more efficient interaction<\/strong> between citizens and operators.<\/span><\/p>\n<h3><span style=\"color: #000000;\">Psychology and Symbolic Communication<\/span><\/h3>\n<p><span style=\"color: #000000;\">To address this challenge, we collaborated with the <a style=\"color: #000000;\" href=\"https:\/\/www.cogsci.unitn.it\/en\"><strong>Department of Psychology and Cognitive Sciences of the University of Trento<\/strong><\/a>, with whom we have been working for three years on <strong>applying Nudge Theory<\/strong> to the waste sector. (If you missed the results of the nudging project carried out in Latina, you can find the link here.)<\/span><\/p>\n<p><span style=\"color: #000000;\">The container must be <strong>understandable to everyone<\/strong>, regardless of language or country of use. For this reason, <strong>symbols<\/strong> were the best way to ensure universal communication.<\/span><\/p>\n<p><span style=\"color: #000000;\">To select the most suitable symbols, we directly involved <strong>citizens<\/strong>: through street interviews in our cities, we identified the clearest way to communicate with everyone.<\/span><\/p>\n<p><span style=\"color: #000000;\">The chosen <strong>representations<\/strong> allow users to correctly and safely perform all the actions necessary to position the container.<\/span><\/p>\n<h3><span style=\"color: #000000;\">Recognized Excellence<\/span><\/h3>\n<p><span style=\"color: #000000;\">Our objective was to <strong>create a product that makes the operator\u2019s work safer and increases user engagement<\/strong>. This goal was <strong>achieved<\/strong> and recognized through two <strong>prestigious certifications<\/strong>:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.ergocert.net\/en\/certification\/hcd-process-certification.html\"><strong>Human-Centered Design (HCD) Certification for the Design Process<\/strong><\/a><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>4-Star <a style=\"color: #000000;\" href=\"https:\/\/www.ergocert.net\/en\/certification\/product-certification.html\">Ergonomic Product Certification<\/a><\/strong><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\">That\u2019s Why UrbaE\u2026 Is Not Just a Container!<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s called UrbaE, and it\u2019s our latest creation. Urba, because it belongs to the large family of household containers, and E, because ergonomics is evident in its design. The project was born in 2023 when our research team was given a task: to design a container for waste sorting that perfectly fits into an ergonomic [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Don\u2019t Call It a Container\u2026 and Here\u2019s Why | Sartori Ambiente<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sartori-ambiente.com\/en\/dont-call-it-a-container-and-heres-why\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Call It a Container\u2026 and Here\u2019s Why | Sartori Ambiente\" \/>\n<meta property=\"og:description\" content=\"It\u2019s called UrbaE, and it\u2019s our latest creation. 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