{"id":8731,"date":"2024-07-10T14:39:14","date_gmt":"2024-07-10T12:39:14","guid":{"rendered":"https:\/\/sartori-ambiente.com\/?post_type=referenze&#038;p=8731"},"modified":"2024-07-10T14:39:14","modified_gmt":"2024-07-10T12:39:14","slug":"la-theorie-du-nudge-appliquee-au-monde-des-dechets","status":"publish","type":"referenze","link":"https:\/\/sartori-ambiente.com\/fr\/references\/la-theorie-du-nudge-appliquee-au-monde-des-dechets\/","title":{"rendered":"La th\u00e9orie du nudge appliqu\u00e9e au monde des d\u00e9chets"},"content":{"rendered":"<p><strong>Notes techniques<\/strong><\/p>\n<p>Choix techniques effectu\u00e9s afin d\u2019obtenir des donn\u00e9es analytiques\u00a0:<\/p>\n<ul>\n<li>analyses de produits avant et apr\u00e8s la r\u00e9alisation du projet,<\/li>\n<li>s\u00e9lection de deux quartiers similaires\u00a0: l\u2019un exp\u00e9rimental et l\u2019autre de contr\u00f4le,<\/li>\n<li>num\u00e9risation des donn\u00e9es collect\u00e9es.<\/li>\n<\/ul>\n<p><strong>Les objectifs<\/strong><\/p>\n<p>L\u2019objectif du projet \u00e9tait d\u2019<strong>am\u00e9liorer le tri s\u00e9lectif<\/strong> par la population et de l\u2019aider \u00e0 adopter des habitudes vertueuses.<br \/>\nL\u2019approche utilis\u00e9e est appel\u00e9e \u00ab\u00a0th\u00e9orie du nudge\u00a0\u00bb, autrement dit, du \u00ab\u00a0coup de pouce\u00a0\u00bb.<br \/>\nL\u2019objectif est de guider les personnes vers des comportements positifs, sans les contraindre.<\/p>\n<p><strong>Projet<\/strong><\/p>\n<p><strong>1re \u00e9tape<\/strong><br \/>\nLa premi\u00e8re \u00e9tape a \u00e9t\u00e9 de proc\u00e9der \u00e0 l\u2019analyse des besoins des habitants \u00e0 l\u2019aide d\u2019un sondage propos\u00e9 au sein de l\u2019application <a href=\"https:\/\/www.linkedin.com\/showcase\/junkerapp\/\"><strong>Junker<\/strong><\/a>.<br \/>\n\u00ab\u00a0Notre objectif avec ce sondage, a affirm\u00e9 <a href=\"https:\/\/www.linkedin.com\/in\/federicastablum\/\"><strong>Federica Stablum<\/strong><\/a>, est de <em>remettre la personne et ses besoins au centre<\/em>. Les produits et services sont souvent cr\u00e9\u00e9s sans consulter ceux qui, en fin de compte, les utiliseront quotidiennement. Il est important pour nous de comprendre <strong>ce qui motive les gens \u00e0 faire le tri s\u00e9lectif<\/strong>, ce qui marche bien et ce que nous pouvons encore am\u00e9liorer\u00a0\u00bb.<br \/>\nDans ce sondage, de nombreuses questions ont \u00e9t\u00e9 pos\u00e9es et, \u00e0 la question\u00a0: \u00ab\u00a0<strong>qu\u2019est-ce qui serait utile pour am\u00e9liorer votre tri s\u00e9lectif\u00a0?<\/strong>\u00bb,<strong>30\u00a0%<\/strong>des participants ont r\u00e9pondu : \u00ab\u00a0<strong>recevoir un retour sur la fa\u00e7on dont je fais le tri s\u00e9lectif<\/strong>\u00a0\u00bb.<\/p>\n<p><strong>2e \u00e9tape<\/strong><br \/>\nAfin de r\u00e9pondre \u00e0 la requ\u00eate de recevoir un retour personnalis\u00e9 sur la fa\u00e7on dont le tri s\u00e9lectif est effectu\u00e9, le projet a inclus la cr\u00e9ation de \u00ab\u00a0<strong>sourires<\/strong>\u00a0\u00bb, c\u2019est-\u00e0-dire d\u2019adh\u00e9sifs color\u00e9s servant \u00e0 fournir un retour sur la mani\u00e8re dont l\u2019usager fait le tri.<br \/>\nL\u2019explication \u00e0 ce sujet \u00e9tait fournie gr\u00e2ce au code QR ouvrant une page sp\u00e9cifique pr\u00e9vue pour guider l\u2019usager vers les changements \u00e0 mettre en \u0153uvre.<br \/>\nCela nous a permis de plus de v\u00e9rifier l\u2019accessibilit\u00e9 r\u00e9elle de ce syst\u00e8me par la population.<\/p>\n<p><strong>3e \u00e9tape<\/strong><br \/>\nLe personnel d\u2019ABC Latina a eu un r\u00f4le d\u2019extr\u00eame importance en\u00a0:<\/p>\n<ul>\n<li>v\u00e9rifiant le contenu du <a href=\"https:\/\/sartori-ambiente.com\/prodotti\/contenitori-porta-a-porta\/\">conteneur<\/a>,<\/li>\n<li>appliquant l\u2019<a href=\"https:\/\/sartori-ambiente.com\/sorriso-per-ambiente\/\">adh\u00e9sif<\/a>,<\/li>\n<li>lisant la radio-\u00e9tiquette \u00e0 l\u2019aide du lecteur portable ArcoBEAT,<\/li>\n<li>enregistrant sur ArcoBEAT l\u2019indication du type d\u2019adh\u00e9sif appliqu\u00e9.<\/li>\n<\/ul>\n<p>Ces diff\u00e9rents passages \u00e9taient n\u00e9cessaires pour concevoir une base de donn\u00e9es avec les informations permettant d\u2019\u00e9valuer les effets du processus cr\u00e9\u00e9 sur les changements mis en \u0153uvre par les usagers.<\/p>\n<p><strong>Les r\u00e9sultats<\/strong><\/p>\n<p>Le projet comprenant les analyses de produits, la pr\u00e9paration du personnel et le suivi sur le terrain a dur\u00e9 environ six mois, avec <strong>43 journ\u00e9es de v\u00e9rification<\/strong> et <strong>2607 donn\u00e9es enregistr\u00e9es<\/strong>.<br \/>\nL\u2019\u00e9laboration des donn\u00e9es a permis de d\u00e9montrer que de nombreux usagers ont corrig\u00e9 leurs erreurs de fa\u00e7on autonome et gratifiante.<br \/>\nGr\u00e2ce \u00e0 <strong>1302<\/strong> sourires appliqu\u00e9s, le territoire de Latina et les quartiers objets de l\u2019\u00e9tude de cas ont am\u00e9lior\u00e9 leurs donn\u00e9es relatives au tri s\u00e9lectif avec\u00a0:<\/p>\n<ul>\n<li>une <strong>augmentation<\/strong> des quantit\u00e9s de <strong>d\u00e9chets organiques,<\/strong><\/li>\n<li>une <strong>r\u00e9duction<\/strong> de la quantit\u00e9 d\u2019<strong>emballages en plastique et en m\u00e9tal<\/strong> pr\u00e9sente dans les d\u00e9chets r\u00e9siduels collect\u00e9s.<\/li>\n<\/ul>\n<p>Un autre objectif \u00e9tait de faire comprendre \u00e0 la population la n\u00e9cessit\u00e9 de sortir la poubelle des d\u00e9chets r\u00e9siduels uniquement lorsqu\u2019elle est pleine. Les usagers ont r\u00e9pondu de mani\u00e8re extr\u00eamement active, ce qui a permis \u00e0 ABC Latina d\u2019<strong>\u00e9liminer une tourn\u00e9e de collecte<\/strong> sur le territoire de Latina.<\/p>\n<p><strong>Des r\u00e9sultats concrets apport\u00e9s avec le sourire<\/strong>.<\/p>\n","protected":false},"featured_media":8241,"parent":0,"template":"","class_list":["post-8731","referenze","type-referenze","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La th\u00e9orie du nudge appliqu\u00e9e au monde des d\u00e9chets | Sartori Ambiente<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sartori-ambiente.com\/fr\/references\/la-theorie-du-nudge-appliquee-au-monde-des-dechets\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La th\u00e9orie du nudge appliqu\u00e9e au monde des d\u00e9chets | Sartori Ambiente\" \/>\n<meta property=\"og:description\" content=\"Notes techniques Choix techniques effectu\u00e9s afin d\u2019obtenir des donn\u00e9es analytiques\u00a0: analyses de produits avant et apr\u00e8s la r\u00e9alisation du projet, s\u00e9lection de deux quartiers similaires\u00a0: l\u2019un exp\u00e9rimental et l\u2019autre de contr\u00f4le, num\u00e9risation des donn\u00e9es collect\u00e9es. Les objectifs L\u2019objectif du projet \u00e9tait d\u2019am\u00e9liorer le tri s\u00e9lectif par la population et de l\u2019aider \u00e0 adopter des habitudes [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sartori-ambiente.com\/fr\/references\/la-theorie-du-nudge-appliquee-au-monde-des-dechets\/\" \/>\n<meta property=\"og:site_name\" content=\"Sartori Ambiente\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sartori-ambiente.com\/wp-content\/uploads\/2024\/03\/NL-29-3-24_sorrisi-EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" 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